AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in the Netherlands: Q1 2025
Explore the performance trends of the top beauty retail apps in the Netherlands on iOS during the first quarter of 2025, highlighting downloads and active user patterns.
In the first quarter of 2025, the top beauty retail applications on iOS in the Netherlands showed varied performance trends. This analysis provides insights into weekly downloads and active user patterns, with data sourced from Sensor Tower.
Mein dm maintained a consistent growth in downloads, peaking at approximately 3.6K in mid-January. Active users also saw an upward trend, starting the quarter at around 7.8K and reaching approximately 13.7K by the end of February.
Parfumerie Douglas experienced a notable spike in downloads during mid-March, reaching 4.7K. However, their active user base declined steadily from 53.5K at the start of the quarter to about 28.5K by the end.
Etos showed a gradual increase in downloads, peaking at around 3.2K in late March. Active users reflected a similar trend, growing from 27.8K to approximately 32.8K by mid-March.
Rituals Home & Body Cosmetics had fluctuating downloads, with a peak of 2.6K in late February. Active users initially declined but rebounded to around 26.3K by late March.
ICI PARIS XL – Beauty saw an increase in downloads towards the end of the quarter, reaching 1.9K in mid-March. Active users displayed a recovery trend, rising from 6.9K in late February to approximately 9.4K by the end of March.
For more detailed insights, visit Sensor Tower's platform.
